I’m JEMMA
Senior Visual Designer & Design Systems Authority
I am a highly versatile Senior Designer (20+ years) specialising in high-impact Visual Identity, Branding, and Web Design. My core strength is delivering flawless digital and print execution and scaling solutions to meet complex business requirements. I don't just design; I architect the certainty that your visual assets will maintain integrity across every touchpoint.
Meticulous Execution, Systemic Governance
My process is rooted in two decades of rigorous creative work, guaranteeing a unique level of Meticulousness and Technical Authority.
I apply my deep foundational expertise in colour theory, typography, and visual communication to modern platforms. This includes:
Creative Execution: Delivering visually captivating, effective designs across various mediums and platforms.
Evolved Governance: Translating this mastery into robust Design System Governance - the critical oversight required for brand consistency and risk mitigation in scaled digital environments.
Core Visual & Graphic Design MasteryFoundational Authority:
Over 20 years applying expertise in Visual Communication, Typography, Layout, and Branding & Identity Design.
360-Degree Design: Proven experience designing high-quality deliverables across all mediums, including print production, packaging, and complex corporate branding.
Creative Problem Solving: Capability to find innovative design solutions to meet client objectives and address design challenges.
Digital & Web Execution Specialist
Technical Fluency: Expert proficiency in platforms required for rapid, accurate deployment, including Squarespace and e-commerce platforms like Shopify.
System Implementation: Designing user-friendly and visually appealing web interfaces (UI/UX), focusing on responsive design and achieving high-fidelity design within platform constraints.
E-commerce Logic: Engineering custom code solutions (Liquid/Shopify) to implement complex retail logic and solving business problems through technical design rules
Strategic Brand GovernanceSystem Integrity: Architecting scalable Figma Design Systems to ensure brand fidelity and consistency.
Compliance: Dedicated to delivering design adhering to accessibility (WCAG 2.1) and regulatory compliance standards for high-stakes institutional clients.
Global Scale: Successfully leading global product visual strategy and rebranding for international markets (AU, NZ, UK, SG).
Trusted with Compliance, Strategy & Scale
A sample of the high-stakes clients and complex brands I have successfully developed strategies or delivered high-fidelity design and governance systems for:
High-Compliance & Economic Development: Greater Whitsunday Alliance (GW3), PIMS Group (Mining), Mackay Regional Council, Double Black Diamond Solutions (DBDS), Phoenix Contact (Institutional).
Global & High-Volume Strategy: LOKE Digital (Global) with QSRs including Gelato Messina, Baskin Robbins, Nando's, Green King, and Chargrill Charlies.
Complex Retail & E-commerce: R&J Batteries (AU & NZ), Caneland Central, Love and Lace Boutique (E-commerce), CCL Specialised. Also includes experience working within the global brand ecosystem of Johnson Controls and ACDelco.
Purpose-Driven & Not-for-Profit: CQ Rescue, Central Queensland Soil Health Systems (CQSHS), Southern Farming Systems (SFS), Small Giants Academy, Indigo Foundation.
Work
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