I’m JEMMA

(Services)

Brand Governance Audits
Visual identity and rebranding
Design systems & style guides
Government brand compliance
Communications strategies
Comms leave/capacity cover
Web design and implementation
Policy and information design
AI workflow design

(SKILLS)

Adobe CC
Figma
HTML/CSS
Webflow
Squarespace
Shopify
Claude AI
HubSpot
Microsoft 365

(SECTORS)

Mining & Industrial
Economic Development
Technology and SaaS
Natural Resource Management
Retail & E-commerce
Not-for-Profit
Heavy Transport & Logistics
Water & Environmental

I'm a senior designer and brand strategist with 20+ years of experience helping organisations look and sound like themselves, consistently, across every channel.

I started as a designer. Over two decades I moved upstream, from execution into strategy, from making things look right into building the systems that keep them right. My difference is that I bring both sides: I understand strategy well enough to build the framework, and I understand design well enough to make it work in practice.

SECTOR EXPERIENCE
I've worked across a genuinely wide range of sectors, but the work I find most meaningful sits at the intersection of environment, community and public purpose. That includes NRM and environmental organisations, government and government-adjacent bodies, not-for-profit and regional economic development, and complex commercial organisations where brand compliance actually matters.

Clients have included Greater Whitsunday Alliance, CQ Rescue, Reef Catchments, R&J Batteries, LOKE Digital, Southern Farming Systems, Indigo Foundation and Small Giants Academy, among many others.

DESIGN SYSTEMS ARCHITECTURE
COMMUNICATIONS STRATEGY
REGIONAL & GOVERNMENT BRAND WORK
BRAND GOVERNANCE & AUDIT

Work
experience

(Position)
(Company)
(Years)
Media & Communications
Reef Catchments
2026 - Current
Senior Web & Visual Designer
Black Owl Design
2024 - 2025
Global Visual Strategy & Design Manager (M&C Manager, Senior Designer)
LOKE Digital
2017 - 2021
National Design & Marketing Manager
R&J Batteries
2012 - 2018
Independent Freelance & Consulting
Jemma Pope
2006 - Current