I'm a senior designer and brand strategist with 20+ years of experience helping organisations look and sound like themselves, consistently, across every channel.
I started as a designer. Over two decades I moved upstream, from execution into strategy, from making things look right into building the systems that keep them right. My difference is that I bring both sides: I understand strategy well enough to build the framework, and I understand design well enough to make it work in practice.
SECTOR EXPERIENCE
I've worked across a genuinely wide range of sectors, but the work I find most meaningful sits at the intersection of environment, community and public purpose. That includes NRM and environmental organisations, government and government-adjacent bodies, not-for-profit and regional economic development, and complex commercial organisations where brand compliance actually matters.
Clients have included Greater Whitsunday Alliance, CQ Rescue, Reef Catchments, R&J Batteries, LOKE Digital, Southern Farming Systems, Indigo Foundation and Small Giants Academy, among many others.